Nurturing Real Estate Leads
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Bringing a person from being a lead to generating a transaction is becoming increasingly more complicated…or is it? I am looking at this situation from the brokerage point of view and how company generated leads are being handled and what we can do to help generate solid business for our agents from these inquiring consumers. Our new local brokerage is growing. One way to know is the obvious increase in agent count and volume. The other is that our phones are starting to ring and we are generating internet and walk-in contacts without any real initiative. As of yesterday, we had not yet established a “floor time” policy and I thought it was time to do so. We met with our agents to get input on how they felt these contacts should be handled. Their initial response was to have the calls or e-contacts go directly to whoever was next in line on floor duty.
In order to make an effective and a very informative real estate handbook, a high level of knowledge regarding the topic is required. The authors of the Real Estate Handbook 6th Edition have lots of these. Jack P. Friedman, Ph.D., MAI, CPA has done numerous articles and books that deal with real estate. He is a real estate consultant and prior to this he became the Real Estate Research Center and Department of Finance’s chair professor. Jack C. Harris, Ph.D. is currently a research economist with backgrounds on engineering and policy planning. He is also a faculty staff of Texas A&M University’s Real Estate Research Center. Barry A. Diskin, Ph.D. is an active private and public real estate consultant and a professor of Florida State University’s Real Estate Faculty.